Kland

Seasonal influencer strategy

Macro and micro creators for a beachfront destination, season after season.

All work

The numbers

Multi-season influencer campaigns, with continuous social coverage throughout operations.

creators
97
impressions
2.9M
reach
1.8M
story impressions
2.2M
engagements
57.9K
posts
956
engagement rate
1.5%
  • Instagram

Source: the IMAI campaign report. Reach is IMAI’s estimate; impressions include IMAI’s estimates for posts without view data. The creator count is the number of creator accounts IMAI tracked.

The brief

Build buzz before launch, keep Kland visible every day it is open, and amplify what happens on the ground.

What we did

As a retained partner, we supported Kland across several seasons with a full-scale influencer strategy: experience-driven, high-energy and content-focused.

Macro influencers drove reach and hype. Micro influencers created authentic, on-ground coverage and a continuous flow of content. The numbers below are from the soft-opening campaign.

Top performing posts

The posts with the highest engagement rate in the campaign, from the Endorse company profile.

  • Top post 1 from the campaign
  • Top post 2 from the campaign
  • Top post 3 from the campaign
  • Top post 4 from the campaign

Let’s make the next one yours.

Call us or send a short brief. We reply with next steps.