Gulf Bank

642 Marathon

Sold-out registrations, a first in the marathon’s history.

All work

The numbers

Sold-out marathon registrations for the first time in the event’s history, before kit collection.

creators
18
impressions
1.7M
reach
932.8K
engagements
48.7K
posts
21
engagement rate
0.8%
  • Instagram
  • TikTok

Posts published: 9–30 Nov 2025

Source: the IMAI campaign report. Reach is IMAI’s estimate; impressions include IMAI’s estimates for posts without view data. The creator count is the number of creator accounts IMAI tracked.

The brief

Build awareness for the marathon and get people to register and take part.

What we did

We partnered with creators who connect with fitness, lifestyle and community audiences, so the message reached the right people.

The campaign used authentic storytelling and participation-driven content that pushed audiences to sign up and be part of the experience. The result was not just awareness, but conversion at scale.

Top performing posts

The posts with the highest engagement rate in the campaign, from the Endorse company profile.

  • Top post 1 from the campaign
  • Top post 2 from the campaign
  • Top post 3 from the campaign
  • Top post 4 from the campaign

Let’s make the next one yours.

Call us or send a short brief. We reply with next steps.